• Joan Rothchild Hardin

Morgan Spurlock on Branding, Advertising and Product Placement

You probably remember independent film maker Morgan Spurlock for Supersize Me, a brilliant 2004 documentary chronicling a 30 day period in 2003 when he consumed only foods from McDonald’s. Spurlock made the film in response to the epidemic spread of obesity and poor diet in the US. The film records the devastating effects this fast food diet had on his physical and psychological health while examining the fast food industry’s vast corporate influence and how it encourages poor nutrition for its profits.