Joan Rothchild Hardin
Morgan Spurlock on Branding, Advertising and Product Placement
You probably remember independent film maker Morgan Spurlock for Supersize Me, a brilliant 2004 documentary chronicling a 30 day period in 2003 when he consumed only foods from McDonald’s. Spurlock made the film in response to the epidemic spread of obesity and poor diet in the US. The film records the devastating effects this fast food diet had on his physical and psychological health while examining the fast food industry’s vast corporate influence and how it encourages poor nutrition for its profits.
It’s so good, I believe it should be part of the curriculum of every grade at every school in the country.
Supersize Me was nominated for an Academy Award for Documentary Feature. If you missed this film, you can watch it here on Amazon Instant Video for $2.99.
Seven years later, Spurlock turned his keen eye on branding, advertising and product placement with his award winning 2011 documentary film The Greatest Movie Ever Sold. You can watch the whole film The Greatest Movie Ever Sold at Amazon Instant Video. And here’s his entertaining TED Talk about the making of this film:
I’m going on vacation soon so won’t be posting again until later in April. If there are things you’d like to bring to my attention or topics you’d especially like to see discussed here, please let me know in the Message box below.
REFERENCES Spurlock, M. (2004). Supersize Me. See http://www.amazon.com/gp/product/B008SYTM4A/ref=atv_feed_catalog?tag=imdb-amazonvideo-20 Spurlock, M. (2011). The Greatest Movie Ever Sold. See http://www.imdb.com/title/tt1743720/ Spurlock, M. (2012). Morgan Spurlock: The greatest TED Talk ever sold. See http://www.youtube.com/watch?v=6c0VtOdibcI © Copyright 2014 Joan Rothchild Hardin. All Rights Reserved.
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